Permission Marketing: Kicking It Up to the Next Level---August 3, 2010

Seth Godin, Founder, Squidoo.com; Author of 12 books including "Tribes," "Meatball Sundae," "Permission Marketing" and "Linchpin"

He's been called "America's Greatest Marketer" by American Way Magazine. He's author of 12 of the best selling marketing books of the last decade—including "Tribes," "Meatball Sundae" and "Permission Marketing." His latest book, "Linchpin," hit the top ten Amazon list the day it was released. And he's also founder of Squidoo.com, a fast-growing recommendation website. So what can PR, marketers, tech startups and even media outlets learn from the author of the world's most popular blog? What can communicators and business leaders learn from Godin's own rise and influence—and from his incredible online following? How can you build and engage similarly loyal followings and leverage social media in your marketing in this era of increased skepticism and greater consumer empowerment? What are the biggest mistakes corporations and their marketing teams make now—and how can you avoid them? This one-on-one live interview will give you the answers to these questions and more. Take this rare opportunity to hear the most influential leader in digital marketing today discuss: how to be a resource to your stakeholder groups in the social media era, what topics and technologies the media and public will (and should) embrace in the year ahead—and more. Panelist: Seth Godin, Founder, Squidoo.com. For more information click here, or call 1-800-959-1059.

Skyrocket your PR firm billings this coming year—discover the powerful, proven secrets of the PR Agency New-Business Generator Workshop

Robb High, President, Robb High Consulting

All PR firms want more business, but few have a systematic methodology for generating it.  Now Bulldog Reporter presents a half-day webinar workshop that gives PR agency principals a proven system for identifying qualified prospects, nurturing relationships and creating powerful new-business presentations that outclass your competition. The PR Agency New-Business Generator Workshop is a 4-hour virtual workshop taught by agency new-business master Robb High (Burson-Marsteller, Y&R, Landor, Kirshenbaum & Bond)—it gives you a step-by-step plan guaranteed to increase your revenue this year.  Join us on Wednesday, September 15, 1PM-5PM EST (10AM-2PM PST) from the comfort of your office or conference room.  To see specific topics and techniques, print out the four-page brochure.

Get secrets of the hottest, most profitable PR firms: Supercharge your new business development, increase profits, boost client satisfaction—with MP3s from Bulldog Reporter's PR Agency Management 2010 Summit

Public relations pros journeyed to New York, plus paid registration fees of $1,395, to hear 38 of the most successful agency principals and management consultants reveal their best practices for attracting new business, increasing agency profit margins, attracting and retaining superstar talent, delighting clients and increasing the value of your firm when you decide to sell. Now, instead of paying several thousand dollars to hear this wisdom, you can have it all in your office or car for just $599 for all 15 sessions (or just $399 for the four popular "Business Building Sessions")—on MP3s, including all presentation materials. To order now, phone 1-800-959-1059 or use the buttons below.

Save $100 now!

Power of Social Network Video PR: Advanced Bootcamp on Scripting, Creating and Distributing High-Impact Web Video—on-demand self-study webinar

This new 4½-hour self-study program is the perfect professional development tool for bringing you and your team up to speed on the Web PR video revolution. You'll gain inspiration and advanced skills from Disney's Duncan Wardle, Intel's Ken Kaplan, Media Training Worldwide's TJ Walker and other experts. Covers social media video strategy, producing video for high ROI, and new, high-impact, low-cost techniques for proliferating video messages. Watch it in one sitting, or break your team's learning experience into three convenient 90-minute units. Normally $595, it's on sale until August 1 for just $495—a 17% discount. Use the buttons below for more information or phone 1-800-959-1059.

The Power of Social Network PR: Advanced Bootcamp on Twitter, Facebook and LinkedIn—On-Demand Training Webinar—$100 Discount

If you want to bring yourself and every member of your communications team up to speed quickly on the latest social media techniques, here's the perfect training tool: Bulldog Reporter's PR University three-part (4½ hour) webinar, featuring three of PR's top authorities on using Twitter, Facebook and LinkedIn, lets you learn on your schedule, in your office or at home, at an extremely low price—normally $595, now just $495 (dozens of practitioners paid up to $900 for these webinars individually!). To see credentials on the instructors—John Bell, Chuck Hester and John Earnhardt—as well as details on the tips, topics and techniques covered in this workshop, print out the six-page brochure now.

Social Media PR 2.0—The Next Generation Handbook: A Busy PR Pro's Advanced Strategy Guide to Building More Visibility, Web Traffic, Customer Engagement and Evangelists

Social media PR is racing forward so fast---and its results are so powerful---we had to completely rewrite the book. It's no longer just about tactics: Today's social media campaigns must be guided by battle-tested strategies that deliver results. To bring your team up to speed rapidly on the latest social media and interactive technologies, check out Bulldog Reporter's hefty new 180-page handbook, "Social Media PR 2.0—The Next Generation Handbook: A Busy PR Pro's Advanced Strategy Guide to Building More Visibility, Web Traffic, Customer Engagement and Evangelists." It puts wisdom of the brightest minds in social media PR at your fingertips—across the entire spectrum of strategies: Video, corporate blogs, media relations, search measurement and specific chapters on Facebook, Twitter, LinkedIn and YouTube. Normally $395; pre-publication savings price just $245 (expires 7/30/10).

New from Bulldog Reporter!

The Amazing Power of Twitter PR: A Busy PR Pro's Handbook for Increasing Visibility, Engagement, Brand Evangelists and Sales

PR must seize control of Twitter marketing—before the advertising, marcomm and digital marketers seize it instead! Introducing the definitive handbook on Twitter PR, from how to build a huge following, best tweeting techniques, and Twitter faux pas . . . to Twitter crisis management, legal pitfalls, and hottest time-saving Twitter tools. Twitter PR gives you an incredible new tool for reaching and influencing your markets (and for increasing your value!)---Bulldog Reporter's new guide, "The Amazing Power of Twitter PR: A Busy PR Pro's Handbook for Increasing Visibility, Engagement, Brand Evangelists and Sales" puts this power in the palm of your hand. $345

How PR Can Seize the Social Media Challenge: New Executive-Level Report Helps PR Firms and Departments Take Control of the Communications Revolution

If you are a PR firm principal or PR/communications department manager—and you only read one report on the future of public relations—make it this one. In just 159 pages, renowned PR technology expert Sally Falkow, APR, maps out the five greatest challenges facing our profession—which all turn critically on the social media revolution—and the specific steps our organizations must take to meet them. This concise executive briefing gives you a definitive check list you can use to take the measure of your company's efforts in social media—and assess instantly whether you're keeping up or falling behind. Above all, this special report provides a playbook for commanding leadership (and budget) in this rapidly expanding discipline. Get details on "The Future of PR 2010: How PR Can Seize the Social Media Challenge" and order now.

New advanced guide to social media for PR: Dramatically boost your visibility through social networks, SEO, blogs, RSS feeds, YouTube and more

Take advantage of the wave of new PR 2.0 technologies that can vault brand and product visibility among top influencers with Bulldog Reporters special report, "Social Media PR Power Guide: A Busy PR Pro's Handbook for Visibility through Social Networks, Self Publishing and New Media!" This concise, 256-page guide gives you a complete overview of how you can start implementing search engine optimization, corporate blogging, corporate web video, RSS, podcasting and social media now. This essential handbook also includes a new media resources directory, a directory of top bloggers by industry, and revealing case studies in new media. Buy it now, and start taking advantage of these powerful new tools.

Announcing the 2010 Bulldog Award Winners for Excellence in Media Relations and Publicity!

The best media relations campaigns of the year have been awarded! To see a list of the 122 Bulldog Award winners in 48 public relations categories just use the button below. Deadline for the 2011 Bulldog Awards is December 31, 2010. Check back frequently for updates to this section.

NEW 5-CD WORKSHOP

Announcing the Smarter Way to Pitch CD Workshop with Michael Smart

Can you still be successful pitching journalists in today's totally new media environment? The answer is "Yes, absolutely!" Here's how to become a media pitching superstar and capture dozens more placements in top online, print and broadcast over the coming year—guaranteed. Michael Smart's best-selling in-person workshops give you unbeatable pitching techniques, they pump you up and they give you rock-solid confidence. Now you can acquire these same skills and results with a new three-hour, five-CD audio set—so you can achieve pitching mastery on your own schedule at home or in your office. Learn inside secrets of journalist targeting, riveting story development, how journalists really think, how to become their favorite resource and to deliver every pitch with the power of sincerity—not hype. Above all, this workshop is guaranteed to dramatically increase your success placing in the nation's top media. For specifics on all the topics you'll cover and techniques you'll acquire, go to online details or print out the four-page brochure now.

Announcing a secret weapon for front-line media relations practitioners: Bulldog Reporter's new Media Pro Pitching Alerts—your 30-day trial only $1!

If you spend 10 or more hours a week pitching the media, give yourself a break: Seize a competitive advantage, give journalists more of what they want, and dramatically increase your story placements: Bulldog Reporter's new Media Pro Pitching Alerts give you twice-weekly pitching intelligence reports with advance notice of the latest Media Moves, plus exclusive Pitching Briefs—advice from journalists themselves on how they want to work with PR professionals. Discover editorial quirks and hot buttons, pitching preferences, inside tips for when to call, what to put in your subject lines—everything to give you a leg up. Sign on to start receiving Pitching Alerts for 30 days—just $1!

Introducing Bulldog Reporter's "Big Book of Brilliant PR Ideas: 100 Case Studies for Inspiring High-Impact Public Relations Campaigns"

If you only add one book to your professional library this year, make it "The Big Book." This collection of the best PR campaigns of the past three years is guaranteed to ignite your imagination, turn on your team and push your creativity to exciting new heights. Pull "The Big Book" out before you plan any campaign: Use it to review brilliant campaigns that match your product type, your communications challenge or your creative strategy. "The Big Book" gives you in-depth outlines of 100 award-winning efforts that earned unparalleled media coverage. Get online details, print the flyer or call 1-800-959-1059 to order.

Media Directory

Only Media Pro lets you build precisely targeted lists—with Pitching Tips—for under $1,700!

Bulldog Reporter's new Media Pro lets you build laser-focused journalist contact and press release distribution lists instantly from our huge database of 12,000 U.S. media and more than 90,000 journalists—updated daily! To help increase your story-placement success, all your lists include Bulldog Reporter's legendary Pitching Tips—detailed intelligence on exactly what your target journalists cover and how they want to work with PR. Best of all, you'll only pay a fraction of the cost of expensive online media list services—just $1,695. You not only save money on your media lists, but you also increase your pitching success rate. To start a free 7-day trial, go to free registration or call Toni Spizman at 1-866-666-1198.

Build Intelligent Media Lists…Instantly Online!

Bulldog Reporter's Media List Builder gives you the easiest, fastest, most inexpensive way to create a highly accurate custom media list: Our newly re-designed Media List Builder lets you go online right now at no cost, build your list, review and edit the list . . . then purchase the list, and receive it in an Excel format via email---all in a matter of minutes. Best of all, your list includes Bulldog's legendary Pitching Tips, to help you precisely target your efforts, especially if you want to follow your press release with a personalized pitch. To check out Media List Builder—and build a sample list at no cost—go there now.

Media relations and PR skills from influential journalists and expert corporate communicators—keep you on the leading edge

Take part in live audio conferences and webinars . . . or attend on your schedule—on demand

To update and sharpen your team's PR practices, Bulldog Reporter's PR University presents scores of high-level professional development events every year. These audio conferences and webinars—Meet the Editors, Masters Classes, Bootcamp Workshops and Executive Roundtables—allow you to learn about the hottest PR issues, skills and media targets from the comfort of your office.

Attend these events live . . . or order CDs or MP3 downloads and take part when the timing suits you.

Please click here for video about PRU

Update your investor relations skills with training and wisdom from the industry's leading experts

Take part in live audio conferences and webinars . . . or attend on your schedule—on demand

IR University's convenient audio conferences and webinars keep you—and your programs—on the leading edge Take part in these IR Master Class and IR Bootcamp Workshops live . . . or attend on your schedule with CDs or on-demand webinars. You'll find high-level conferences with accomplished, veteran IR practitioners on today's most critical IR skills, strategies, tools, techniques, issues and financial regulations—a complete professional development program to meet all your training and updating needs.

Audio conferences and webinars run 90 minutes. All events include conference manual with handouts, plus transcript (emailed to all participants following the conference). For more information on any of Bulldog Reporter's IR University programs, call 1-800-959-1059.

Daily Online Service

Stay on top of hot news, trends and opinions with the best-read trade journal in the PR industry

Free subscription: Receive Bulldog Reporter's Daily 'Dog every business day. Get free email delivery of the Daily 'Dog, and receive a refreshing burst of breaking news, outspoken opinion, successful media relations techniques, hot PR technology, PR job listings, thought leadership, PR's most popular blogs and a fertile source of white papers, webinars and PR training opportunities. Join the 50,000 public relations practitioners who already receive the 'Dog every day . . . or you'll be in the doghouse.

Daily Online Service

Start a trial subscription to Inside Health Media: See how it helps you place more stories in top business, trade, and consumer media

If you specialize in health, medical or fitness PR, we invite you to sign on for a test drive and a free trial to this amazing online healthcare media service. Just call 1-866-666-1198 or sign up online. Inside Health Media delivers breaking health media news, hot placement opps and a treasury of media relations intelligence every business day. You get a daily feed of all the news about health media and journalists, as well as a steady stream interviews with top editorial decision makers on how they want to work with health, medical and fitness PR pros. Best of all, your subscription gives you the industry's most complete health media research tool for checking contact information, target journalists, beat charts and pitching preferences for more than 4,900 editorial staff who cover your target markets. Call 1-866-666-1198 for a free trial subscription today or sign up online.

Increase Your Media Placements

The Ultimate Press Release: How to Create Breakthrough Press Materials for the Digital Age

If you want to vault your writing to the "masters" level—and craft compelling news releases that rivet journalists' attention—plus dramatically increase your story placements in today's digital environment, we recommend Bulldog Reporter's concise new $149 handbook, "The Ultimate Press Release: How to Create Breakthrough Press Materials for the Digital Age." This treasury of inside writing tips, advanced distribution strategies and proven media placement strategies will transform all your releases into golden ink, air and online publicity. To get all the specifics on this powerful media relations training tool, just go to handbook details. Or order online or phone 1-800-959-1059.